Gen X UGC

GenX UGC is brand content created by the generation that bridges the analog and digital worlds.

As creators who grew up making mixtapes and now make TikToks, we bring a unique perspective to your brand's story.

We create authentic, relatable content that connects with multiple generations because we speak both languages – traditional values and digital innovation.

Think of it as user-generated content with the perfect blend of experience and adaptability, created by the generation that invented the art of keeping it real.

Because authenticity sells. Today's consumers can spot traditional advertising from a mile away (just like we could spot a fake concert t-shirt in the 80s).

UGC delivers 4x higher click-through rates than traditional marketing and 50% lower cost-per-engagement.

It's the difference between a stadium anthem and elevator music – people connect with real.

Absolutely. Studies show that 84% of consumers trust peer recommendations over traditional advertising. UGC typically delivers:

• Higher engagement rates

• Better conversion rates

• Increased brand trust

• More authentic brand storytelling

• Cost-effective content creation

Think of it this way: if MTV taught us anything, it's that people want to see real stories from real people.

“The majority of respondents (85%) would prefer to see brands share content from actual customers.”

https://www.entribe.com/resource/2022-ugc-survey-results

Gen X, the generation born between 1965 and 1980, has a strong presence on social media. While they may not be as active as younger generations on every platform, they have their favorites.  

Facebook Dominates

Facebook is the clear leader for Gen X social media usage. According to Statista, 14.2% of Facebook users are between the ages of 45 and 54, the core of Gen X. [1]

Other sources report even higher usage, with 77% of Gen Xers visiting Facebook daily. [2]

This makes sense, as Facebook has been around since many Gen Xers were in their 20s and 30s, allowing them to build extensive networks and habits on the platform.  

Other Popular Platforms

While Facebook is the most popular, Gen X also uses other social media platforms:  

• Instagram: With its visual focus, Instagram appeals to Gen X for sharing photos and following their interests. About 47% of Gen Xers use Instagram regularly. [2]  

• YouTube: YouTube is a go-to for video content, and 70% of Gen Xers watch YouTube. [3]  

• LinkedIn: As established professionals, many Gen Xers use LinkedIn for career networking and staying updated on their industry.  

Key Takeaways

• Gen X is an active generation on social media, with a strong preference for established platforms like Facebook, Instagram, and YouTube.  

• While they may not be early adopters of every new platform, they are comfortable with technology and use social media for a variety of purposes, including connecting with friends and family, following brands, and staying informed.  

References

[1] Statista: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

[2] Neon Supply: https://blog.neonsupply.com/the-most-popular-social-media-platforms-for-gen-x