UGC 2024
Our Story
About Chad and Jennifer
From Title Deeds to TikTok
Who would have thought a title examiner and an ASL interpreter would become UGC creators?
In an a’ha moment, we realized that our diverse backgrounds make our content different.
While others chase trends, we bring decades of real-world experience to every story we tell.
We've learned that authenticity isn't just a trendy word to throw around - it's the difference between content that converts and content that gets lost in the scroll.
Our Why
In a social media driven world of filtered perfection, brands cry out for authentic voices that resonate across generations.
As GenX content creators, we bridge the gap between traditional values and social media innovation.
We've lived through every major marketing revolution - from newspaper classifieds to TikTok trends - giving us a unique perspective on what makes content truly connect.
Our generation has market authority, spend capacity and we make most of the purchasing descision out of all the generations.
Our Promise for Every Brand We Represent
We will:
create credible reviews with informed opinions.
use brand storytelling and social proof to deliver your content.
create a seasoned perspective for your product.
Meet Chad (aka “Pop”)
If there's a game on, Chad's probably watching it. A former high school baseball and football player turned ultimate sports enthusiast, he's never met a sport he didn't love. These days, you'll find him creating savory meals with his smoker (his family-famous feasts are legendary) or embracing his favorite new role as "Pop" to our grandkids. When he's not filming content, he works as a title examiner and probably planning his next hunting or fishing adventure.
Meet Jennifer (aka “Gigi”)
A tech-loving creative spirit, Jennifer brings her web design and SEO expertise to our content creation. From interpreting for the Deaf to homeschooling the kids, she's mastered the art of clear communication across generations. As a BNI member in Iowa, she's always connecting and creating. While she geeks out over the latest tech, her heart belongs to family time and spending time outdoors. Her favorite title? Being GiGi to our grandkids.
Together, We…
We bring that sweet Mississippi charm to the heartland, y'all. With authentic Southern warmth and Iowa nice, we create content that feels like a front porch conversation with old friends.
It all started as the classic country boy meets the girl at church tale - he brought the hunting stories and football glory, she brought the cheer vibe, minivan dreams, and family focus.
Turns out, that mix of dirt roads and cul-de-sacs created the perfect blend of authenticity and heart.
Now, after three decades together, we're still proving that simple dreams and country ways make for the sweetest kind of magic.
Adventure seekers who've called five different places home
Church-active community members who believe in living peacefully with everyone
80's enthusiasts who still think the 70's had some pretty groovy moments
Dry humor aficionados who believe laughter is the best content strategy
Partners in life, business, and creative ventures
We bring these experiences to every piece of content we create. Whether we're reviewing products, sharing life hacks, or creating authentic brand stories, we deliver content that resonates because it's real - just like us.
Want to create something authentic together? Let's make your brand's story as memorable as a power ballad, but with better ROI.
"One Team, One Heartbeat" - it's not just our tagline, it's our life story.
How We Solve
Brand Problem
Our Secret Sauce…
We blend Southern charm with digital strategy, creating content that's as authentic as Mama's cornbread and as effective as modern marketing demands.
We create content that:
Bridges generational gaps with down-home wisdom
Speaks with an authentic voice (and yes, that sweet Southern drawl)
Delivers real-world credibility from decades of experience
Content that connects across generations (from Boomers to Gen Z) through genuine storytelling
Brings that unique GenX perspective to modern platforms
Southern Charm Meets Midwest Values:
That Mississippi drawl that makes people lean in and listen
Storytelling that flows as smooth as sweet tea
Authentic hospitality that makes every viewer feel like family
Down-home wisdom meets digital strategy
Real talk with a side of Southern grace
Where We’ve Been
and Where We Are Now
From the sun-soaked shores of Florida to the mountains of Honduras, our journey has taken us cross country.
But today, we call Iowa home - and what a home it is! We're based in the heartland where legends are born.
We’ve Planted Roots in Iowa
The birthplace of John Wayne
The romantic setting of "The Bridges of Madison County"
Home to the iconic Field of Dreams
Where "American Pickers" began their journey
Part of the real American heartland
Ready to Create Your GenX UGC
Just like Madison County's covered bridges, we're connecting the past with the present, the traditional with the online media, right here in the heart of America.
While we may be rooted in Iowa, our content can reach across borders and generations.
Ready to create content that's as authentic as a John Wayne handshake and as compelling as a covered bridge at sunset? Let's talk about how we can help your brand tell its story.
What’s Next?
We're not just creating content - we're building a movement toward more authentic brand storytelling.
Our goal is to help brands connect with audiences across generations, bringing that GenX straight-talking, no-nonsense approach to modern digital platforms.
Follow us on socials
Contact us
genxugc@jennylainedesigns.com
Chad and Jennifer
