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Gen X UGC

Strategic Marketing to Boomers & Gen X

Your Iowa-Based Content Creators Bridging the Generation Gap for the Population with the Most Brand Loyalty & Buying Power

Gen X Marketing 

Why Authenticity Matters to Us

We want to see ourselves and our values reflected in the content we consume. As parents, we are especially tuned into messaging that speaks to our family life.

When it comes to brands, we’ve got a built-in BS detector - we can spot fake authenticity from a mile away. All we ask is that companies skip the corporate speak and hidden agendas.

Just be real with us and put your values out there honestly - we’ll appreciate it and you’ll see it reflected in our trust and buying power of your products and services.

Take a Peek:
GenX Content Creators
Review of Duke Cannon Soap - GENX UGC

Hearing Aid Product

“…We loved the content…We will be in touch soon for more content for our other products.”

-Ultra Hearing Aids

Home Air Purifier

“Thank you so much for this. The video is absolutely perfect! The team and I really love it and no revisions are required :)”

-Sterra

UGC Landing page

“Absolutely AMAZING services
She helped me learn how to make UGC website exactly what I wanted and cut out so much of the frustration I would have felt doing it alone.”

-Elizabeth

UGC Landing page

“Jennifer is Great!!! Thank you so much for your help!!!

-Jackie

Types Of Work We Can Do For Your Business

Light skinned mature woman short hair grey pointing with mouth open.

Real Life Know-How

  • Marketing to Gen X

  • Educational Content

  • How-To Tutorials

  • Life Hacks

  • Expert Tips & Tricks

  • Problem-Solution Demonstrations

  • Product Unboxing

  • Side-by-Side Comparisons

  • "What I Wish I Knew" Series

  • Spoken English

  • American Sign Language

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Solo & Duo Content Creation

  • Product Demonstrations & Reviews

  • Day-in-the-Life Features

  • Before & After Transformations

  • "Get Ready With Me" Videos

  • Lifestyle Integration Content

  • Empty Nester Perspectives

  • Multi-Generational Family Usage

  • Active Lifestyle & Wellness Content

  • Gen X Male UGC Creator

  • Gen X Female UGC Creator

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Couples-Based Content

  • His & Hers" Product Reviews

  • Real-Life Usage Scenarios

  • Relationship Milestone Content

  • Travel & Adventure Stories

  • Home & Lifestyle Content

  • Date Night Features

  • Partner Challenge Videos

  • Real Couple Testimonials

  • Mature UGC Creators (who still like to have fun!)

User Generated Content

  • GenX UGC is brand content created by the generation that bridges the analog and digital worlds.

    As creators who grew up making mixtapes and now make TikToks, we bring a unique perspective to your brand's story.

    We create authentic, relatable content that connects with multiple generations because we speak both languages – traditional values and digital innovation.

    Think of it as user-generated content with the perfect blend of experience and adaptability, created by the generation that invented the art of keeping it real.

  • Because authenticity sells. Today's consumers can spot traditional advertising from a mile away (just like we could spot a fake concert t-shirt in the 80s).

    UGC delivers 4x higher click-through rates than traditional marketing and 50% lower cost-per-engagement.

    It's the difference between a stadium anthem and elevator music – people connect with real.

  • Absolutely. Studies show that 84% of consumers trust peer recommendations over traditional advertising. UGC typically delivers:

    • Higher engagement rates

    • Better conversion rates

    • Increased brand trust

    • More authentic brand storytelling

    • Cost-effective content creation

    Think of it this way: if MTV taught us anything, it's that people want to see real stories from real people.

  • “The majority of respondents (85%) would prefer to see brands share content from actual customers.”

    https://www.entribe.com/resource/2022-ugc-survey-results

  • Gen X, the generation born between 1965 and 1980, has a strong presence on social media. While they may not be as active as younger generations on every platform, they have their favorites.  

    Facebook Dominates

    Facebook is the clear leader for Gen X social media usage. According to Statista, 14.2% of Facebook users are between the ages of 45 and 54, the core of Gen X. [1]

    Other sources report even higher usage, with 77% of Gen Xers visiting Facebook daily. [2]

    This makes sense, as Facebook has been around since many Gen Xers were in their 20s and 30s, allowing them to build extensive networks and habits on the platform.  

    Other Popular Platforms

    While Facebook is the most popular, Gen X also uses other social media platforms:  

    • Instagram: With its visual focus, Instagram appeals to Gen X for sharing photos and following their interests. About 47% of Gen Xers use Instagram regularly. [2]  

    • YouTube: YouTube is a go-to for video content, and 70% of Gen Xers watch YouTube. [3]  

    • LinkedIn: As established professionals, many Gen Xers use LinkedIn for career networking and staying updated on their industry.  

    Key Takeaways

    • Gen X is an active generation on social media, with a strong preference for established platforms like Facebook, Instagram, and YouTube.  

    • While they may not be early adopters of every new platform, they are comfortable with technology and use social media for a variety of purposes, including connecting with friends and family, following brands, and staying informed.  

    References

    [1] Statista: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/

    [2] Neon Supply: https://blog.neonsupply.com/the-most-popular-social-media-platforms-for-gen-x

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Light skinned mature woman gray hair short with glasses looking forward and pointing to the left

Wanna Hire Chad & Jenny?

With a Brand Partnership
We Can Create Content for:

Modern Grandparent Life

  • First-time grandparents

  • Grandparent perspective

  • Visual ideas:

    • Unboxing kid-friendly products

    • Tech setup for virtual storytime

    • Prep for grandkid visits

    • Multi-generational activity reviews

    • Safe home preparation tips

    • Gift guides and toy testing

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Tech-Savvy GenX

  • Bridging generation gaps with technology

  • Visual ideas:

    • Video call setups

    • App Demos

    • Online Course Demos

    • Website Demos

    • Digital photo-sharing solutions

    • Second Career

40’s - 50’s - 60’s Content Creators

  • Visual ideas:

    • Family Meals

    • Holiday preparation with grandkids

    • Recipe sharing across generations

    • Card and board games

    • Grief and Funeral UGC

    • Art and Craft Demos

    • Pre and active menopause

Active 50+ Lifestyle

  • Visual ideas:

    • Golf

      • Solo

      • Father - Daugher

      • Husband - Wife

    • Park & playground gear reviews

    • Multi-generational outdoor activities

    • Energy-sustaining product reviews

    • Sleep Supplements

Meet Your GenX UGC Team

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Hey there! Meet Chad, 52, and Jennifer,49, high school sweethearts turned content creators who've been keeping it real since 1994. From Florida to Honduras (yeah, really!), we've lived enough adventures to fill a mixtape or two.

Chad (Pop) brings the sports know-how, legendary smoking skills (the BBQ kind), and dad jokes. Jennifer (GiGi) brings tech-savvy creativity and a keen eye for what makes content click. Together? We're your GenX brand advocates.

What makes us different? We bridge the gap between boomers and millennials. With 30 years of marriage, 5 states, 2 countries, 3 kids, and countless adventures under our belts, we create content that feels as authentic as your favorite worn-in concert tee.

One Team, One Heartbeat - Creating authentic content and brand reviews because we belong to a generation who value real stories.

“ Are You Ready to Market to GenX with mature creators that can connect with your audience?”

  • You're getting a power couple with three decades of real-life experience and a unique perspective that spans both analog and digital worlds. We bring:

    • 30+ years of storytelling experience

    • Understanding of multiple generational perspectives

    • Professional reliability (we showed up when phones were still attached to walls)

    • Authentic life experience that resonates across demographics

    • The ability to connect with both traditional and digital-native audiences Plus, we remember when "going viral" meant staying home sick – we know how to make content that stands the test of time.

  • UGC can be your brand's secret weapon across multiple platforms:

    • Social media content (Instagram, TikTok, Facebook)

    • Website testimonials and product demonstrations

    • Email marketing campaigns

    • Paid advertising content

    • Social proof for landing pages

  • The Gen X generation often makes online purchases of groceries and pharmacy items.

    They also tend to buy leisure and children's products.

    We tend to support people who are inclusive of disabilities. (The Americans with Disabilities Act was passed in 1990).

  • We are self reliant, self sufficient and pretty skeptical. We like to do things our way!

    We are less diverse than millennials and Gen Z but definitely willing to try things way more than a Baby Boomer.

    We don’t trust people easily. We stick together because we went through a lot together.

  • We are at the peak of our income potential in high power careers.

    We are paying for college and still taking care of our families.