The Gen X UGC Blog

Practical tips and advice for building a UGC portfolio that actually books clients by a 10+ year Web Designer and SEO strategist.

Jennifer Alford Jennifer Alford

Trying to Lowball Me Because of AI?

Brands are using AI as leverage to slash UGC creator rates. Here's why that's backwards - and how smart creators are actually increasing their value by embracing AI tools strategically.

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UGC Portfolio Website, UGC Earnings, Tiktok Tips Jennifer Alford UGC Portfolio Website, UGC Earnings, Tiktok Tips Jennifer Alford

Key Insights from Veteran UGC Creators

Recently, I came across several eye-opening Reddit posts from creators who produced many UGC videos over the past several years. Their insights were too valuable not to share, especially for those just starting their UGC journey. Let me break down the key learnings that could help you navigate your UGC career more effectively.

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UGC Portfolio Website, UGC Earnings Jennifer Alford UGC Portfolio Website, UGC Earnings Jennifer Alford

Stop Underselling Your UGC Work

Lessons From a Web Designer Turned Content Creator - Full disclosure: Before I jumped into UGC, I spent years as a web designer (I still am very active in web design and SEO. But…I just had no idea about the parallels between these industries. It is wild! Especially when it comes to pricing and client management.) Here's what my website days taught me about running a successful UGC business.

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